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Identifying opportunities for funding R&D and Innovation projects

Our Services

STRATEGY

Navigate the complexities of innovation with expert strategic guidance. We help you define your vision, identify opportunities, and develop a roadmap for success.

Business Model Design

A Business Model (BM) refers to how an organization creates and delivers customer value. In the context of innovation projects, the design and piloting of candidate business models are key for documenting the way Key Exploitable Results (KER) can be combined to deliver value to customers through marketable products operated under a business logic. This is: a) value delivered to customers and b) payment made by them in return.

Our Service

We have more than 20 years of experience helping start-ups, medium and large enterprises, researchers, and innovators define suitable business models. We work hand in hand, co-creating each of the BM components: value proposition, customer segments, channels, revenue streams, major costs, key alliances, key partners, key activities, key resources, and relationship types. Main steps

Ideation & Co-Creation

We facilitate brainstorming sessions and workshops to generate innovative business model concepts. We leverage our expertise in design thinking and lean startup methodologies to prototype and test ideas rapidly.

Validation & Refinement

We conduct market research and customer interviews to validate your business model assumptions and identify potential pitfalls. We refine your business model based on real-world feedback and data-driven insights.

Initial assessment

We begin by gaining a deep understanding of your business, including your value proposition, target market, competitive landscape, and current business model. We analyze your existing strengths, weaknesses, opportunities, and threats (SWOT) to identify areas for improvement and potential pivots.

Business Plan and Pitch

Transform your business idea into a fundable reality This service provides comprehensive support to articulate your vision, strategy, and financial projections in a compelling and investor-ready format. We help you build a roadmap for success and confidently communicate your value proposition to potential investors.

Our Service

We combine our expertise in business strategy, financial modeling, and storytelling to craft a compelling business plan that not only guides your internal operations but also effectively attracts funding and support. This includes:

Business Plan from A to Z

Comprehensive Business Plan Development (Executive summary; Company description; Market Analysis; Products and services; Marketing & Sales strategy; Management team; Financial projections; Funding request)

Investor Pitch Deck: Including:

Pitch creation: Visually compelling presentation highlighting key aspects of the business plan. Using storytelling, we create a narrative that resonates with investors and puts your unique value proposition in the center. Financial aspects, team
Pitch coaching and refinement: Expert feedback and guidance: Helping you refine your pitch delivery and confidently present your business.; Practice sessions and simulations: Providing opportunities to practice your pitch in a supportive environment; Q&A preparation: Anticipating potential investor questions and developing clear and concise responses.

''A well-articulated business plan provides a roadmap for success. It helps you stay focused on your goals while improving communication and getting the desired impact on investors, partners, and employees.''

Market Research

Our expert analysts conduct detailed, customized, and actionable Market Research reports. We have helped dozens of businesses of all sizes assess their target markets and guide their go-to-market strategy.

Our Service

We tailor our approach and service scope to the client's and project's specific needs, delivering adjusted, clear, and meaningful insights to guide your strategic decisions. Our Market Research report contents:

Executive Summary

A concise overview of key findings and actionable recommendations.

Value Proposition

A clear articulation of your unique value proposition and how it differentiates you from competitors.

Industry Overview, Market Trends and Competitive Landscape

In-depth analysis of the current industry landscape, including key trends, drivers, and challenges. Identification and assessment of emerging trends that could impact your business. A thorough evaluation of your key competitors, their strengths and weaknesses, and their market strategies.

Market Segmentation

Identification and analysis of key market segments, including:

Industry Verticals: Assessment of the market potential across different industries;
Segments by Application: Understanding the various applications and use cases for your product or service;
Segments by Type of Data Source: Evaluation of the types of data sources relevant to your market.
Segments by Solution Type: Analysis of different solution types available in the market.
Geographic Regions: Assessment of market potential across different geographic regions

Target Market Identification & Commercialization Roadmap

Identification and analysis of key market segments, including:

Organizations, Sizes, and Types: Identification and analysis of the types of organizations that are potential customers, including their size and characteristics;
Underserved Customer Segments: Exploration of niche markets or underserved customer segments that could present unique opportunities.
Barriers to Adoption: Identification of potential barriers or challenges to market entry and adoption of your product or service.
Customer Analysis: In-depth understanding of your target customers: a) End-User Needs and Preferences: Insights into the needs, pain points, and preferences of your target customers. b) Factors Influencing Purchasing Decisions: Understanding the key factors that drive customer purchasing decisions.

Market Opportunities, Challenges and Risks

SWOT Analysis: A comprehensive assessment of your company's internal strengths and weaknesses, as well as external opportunities and threats. Identification and evaluation of potential market opportunities for growth and expansion. A realistic assessment of potential challenges and risks that could impact your business.

Conclusion

Summary of key findings and strategic recommendations to guide your business decisions.

Technology Scouting

Staying ahead of technological advancements is critical in today’s rapidly evolving landscape. Matical’s technology scouting services comprehensively identify, assess, and integrate emerging technologies into your R&D strategy.

Our Service

Our Technology Scouting services include:

Emerging Technology Scouting

Continuous monitoring of breakthrough technologies, assessing their potential impact and relevance to your industry and R&D focus areas.

Technology Readiness Level (TRL) Assessment

We evaluate the maturity of emerging technologies, helping you define and plan your product development roadmap and make informed decisions.

Intellectual Property Landscape Analysis

We identify relevant patents, trademarks, and other intellectual property, preparing your innovative technology for IPR protection processes

Technology Roadmapping

We help you develop technology roadmaps that align with your strategic objectives, guiding your R&D investments and ensuring you stay ahead of the curve.

Innovation Planning

A well-defined innovation strategy is essential for long-term success. We partner with you to develop and implement a structured, systematic, and proactive approach to defining your R&D and Innovation roadmap.

Our Service

Our Innovation Planning service includes:

Strategic Planning

Aligning innovation initiatives with the company's overall business strategy to ensure they contribute to long-term goals.

Idea Generation and Evaluation

Facilitating the creation and assessment of new ideas from within the organization or from external sources.

Collaboration and Partnerships

Building and managing relationships with external partners, such as universities, research institutions, and other companies, to enhance innovation efforts.

Technology Scouting and Adoption

Identifying emerging technologies that can be adopted or adapted to enhance the organization's innovation capacity.

Let's innovate with purpose!

In embracing these core principles, we ensure our contributions to the health sector are meaningful, impactful, and consistent with our mission. We invite you to partner with us, to create a healthier, brighter future together.

Contact us today
Leaders in strategic R&D support. Partner with us to accelerate, scale, and manage your innovation.

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