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DATA PROTECTION, PRIVACY AND SECURITY

Our Services

IMPACT

Navigate the complexities of innovation with expert strategic guidance. We help you define your vision, identify opportunities, and develop a roadmap for success.

Stakeholder’s Engagement

Translating innovation into the market depends on identifying and contacting the right users, buyers, and related stakeholders. MATICAL counts on hundreds of relevant contacts in its network and two dedicated experts in Stakeholders Relationship management, devoted to building and nurturing meaningful connections with policy makers, regulators, industry players, users and patient associations, professional societies and research organizations

Our approach

Identify and Map

We begin by identifying and mapping the target groups, understanding their interests, influence, and potential impact on your projects.

Develop Engagement Strategies

We create tailored communication and engagement plans to foster positive relationships and build trust.

Facilitate Communication

We provide channels for open and transparent dialogue, ensuring that stakeholders feel heard and informed.

Manage Expectations

We proactively address any concerns or challenges, fostering a collaborative environment that promotes mutual success.

Measure and Evaluate

We continuously monitor and assess the effectiveness of our stakeholder engagement efforts, refining our approach as needed.

In the context of collaborative R&D and innovation projects, engaging and involving the right stakeholders along the execution of the action is crucial for increasing the potential for results to be taken over.

Communication & Dissemination

Our communication unit is specialized in supporting the dissemination of large research projects. This covers three areas:

Internal communication

We can facilitate good internal communication by organizing meetings (electronic or face-to-face) and through our project-specific collaborative online platform.

External communication

For external communication purposes, we develop a project-related visual identity (logo, video, visual code, etc…), and online presence (website, social networks, etc…), including frequent news updates to engage with various target audiences and a strong representation in social media.

  • Establishment of the core Communication Concept
  • Design and update of the project website
  • Organization of internal and external project Meetings and Events
  • Identification of external Target Groups, Stakeholders, and Media
  • Elaboration of a project Corporate Identity concept
  • Production and Design of communication and Marketing material and project videos
  • Communication and Coordination with related research projects and initiatives

Communication Strategy

We design and define a well-structured, comprehensive and effective communication strategy. Such a strategy will plan all dissemination activities and ensure that the audience is listening and engaged. We also offer effective dissemination activities and exploitation support to maximize the impact of research projects. We have an established, extensive network for dissemination. Through the broad landscape of our network partners, shareholder organizations, joint initiatives, industry partners and media contacts, project research results can be widely and rapidly communicated.

Sustainability & Scale-up

MATICAL offers a holistic approach, bringing in sustainability-by-design concepts at the initial developmental phases of any project, creating synergies with existing initiatives and finding additional financing, all through the project duration. We use co-creation methodologies, involving all the project partners and key stakeholders in the value chain, defining the time-to-market, required resources, investments, alliances, and potential revenue streams (public, private, donations, in-kind).

Our& services

We use the following 5 steps approach for the design and implementation of effective sustainability plans:

Initial Assesment

Precise definition of the a) problem or opportunity (SMART approach); b) product/solution. Identifying the Unique Selling Point (USP) and its Features, Advantages and Benefits (FAB Analysis); c) users and buyers, identification and characterization. d) Preliminary view of a potential business model; e) Preliminary assessment of the target market(s). f) Roadmap:: next steps, useful resources and guidance.

Business Model

Target customers; Value proposition; Revenue model; Costs structure…

Product Roadmap

Product development roadmap; Objectives, challenges and risks; New capacities and investment needed;

Marketing & Communication

Go-to-Market Strategy; Communication strategy: a) Target audience; b) Message(s), media and channels; Visual communication: basics in product identity, branding and communication materials. ; Marketing of innovative products: a) Communication of facts and quantified results; b) Communication of the potential of the innovation itself.

Financing

Identifying financial needs; Quantifying financial needs; Identifying suitable financing strategies.

Scale-up & Uptake

Based on the sustainability plan, MATICAL offers strategic guidance for market uptake, including:

Strategic Partnership Development

  • Identifying and engaging key partners, investors, and stakeholders who can support the scaling and adoption of your innovation.
  • Facilitating collaborations for data sharing, technology demonstration, and commercial exploitation.
  • Building relationships with relevant platforms and initiatives to amplify your reach and impact.

Market Access and Commercialization

  • Executing the go-to-market strategy.
  • Exploring funding opportunities and securing public and private investment.
  • Navigating regulatory pathways and ensuring compliance with relevant standards and guidelines.

Dissemination and Uptake

  • Communicating the benefits of your innovation to potential adopters.
  • Developing dissemination materials and utilizing effective communication channels to reach your target audience.
  • Building a community of users and fostering engagement to drive adoption and maximize impact.

Quantitative Impact of Innovation Technologies

We carry out studies on the potential impact of results of R&D projects, including preliminary/prospective technology assessments (TA) on Social, Economic, Regulatory, Ethical and Research aspects.

Our Services

We combine participatory and analytical inputs (considering both the available data and statistics; early project’s results, and direct input from involved stakeholders -citizens, researchers, technologists, clinicians, regulatory bodies, public authorities….in each specific case) with transnational and networked data. This allows for the involvement of multiple types of institutions from the private, public and civil society sectors, providing opportunities for participation by a broader set of stakeholders and a cross-border approach from the start. Our assessments include the following structure:

Executive Summary

Concise overview of key findings, potential impacts, and strategic recommendations; Highlights the most significant social, economic, regulatory, ethical, and research implications.

Introduction

Background on the technology, its current development stage, and intended applications; Objectives of the impact assessment and the methodologies employed.

Social Impact Assessment

Analysis of how the technology may affect individuals, communities, and society as a whole; Potential benefits: Increased accessibility, improved quality of life, enhanced communication; Potential challenges: Job displacement, privacy concerns, social inequalities.

Economic Impact Assessment

Evaluation of the technology's potential economic benefits and costs; Market size and growth projections; Job creation and displacement potential; Impact on productivity and economic growth.

Regulatory Impact Assessment

Identification of existing and potential future regulations that may impact the technology's development and deployment; Assessment of compliance challenges and potential regulatory barriers; Recommendations for proactive engagement with regulatory bodies.

Ethical Impact Assessment

Identification and analysis of potential ethical concerns related to the technology; Consideration of issues such as privacy, bias, transparency, and accountability; Recommendations for ethical design and responsible deployment.

Research Impact Assessment

Evaluation of the technology's potential contribution to scientific knowledge and future innovation; Identification of potential research collaborations and funding opportunities; Assessment of the technology's potential to enable breakthroughs in other fields.

Stakeholder Perspectives

Summary of insights gathered from interviews and consultations with relevant stakeholders; Diverse perspectives from researchers, industry experts, policymakers, and the general public; Identification of areas of consensus and disagreement.

Conclusion and Recommendations

Synthesis of key findings and implications for decision-making; Strategic recommendations for maximizing the positive impacts and mitigating potential risks; Outline of a roadmap for responsible and sustainable technology development and deployment.

Technology transfer

Bridge the gap between innovation and impact. The true value of innovation lies in its successful translation to society: from lab to market (through business). We provide expert guidance that facilitates the technology transfer process, connecting your innovation with the right partners and markets.

Our Services

We support the transfer of technology from research projects and research organizations to innovators and public organisations in 5 main steps:

Identify and Assess

We begin by thoroughly evaluating your technology's commercial potential, conducting market research, and identifying potential licensees or investors.

Protect and Package

We assist in securing intellectual property rights and developing a compelling value proposition that highlights your technology's unique benefits and market differentiation.

Market and Connect

We actively engage with potential partners, leveraging our extensive network and industry expertise to facilitate introductions and negotiations.

Negotiate and Execute:

We guide you through the negotiation process, ensuring fair and favorable terms for licensing or investment agreements.

Support and Monitor

We provide ongoing support throughout the technology transfer process, monitoring progress and addressing any challenges that may arise.

Let's innovate with purpose!

In embracing these core principles, we ensure our contributions to the health sector are meaningful, impactful, and consistent with our mission. We invite you to partner with us, to create a healthier, brighter future together.

Contact us today
Leaders in strategic R&D support. Partner with us to accelerate, scale, and manage your innovation.

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