Our Services
Translating innovation into the market depends on identifying and contacting the right users, buyers, and related stakeholders. MATICAL counts on hundreds of relevant contacts in its network and two dedicated experts in Stakeholders Relationship management, devoted to building and nurturing meaningful connections with policy makers, regulators, industry players, users and patient associations, professional societies and research organizations.
We begin by identifying and mapping the target groups, understanding their interests, influence, and potential impact on your projects.
We create tailored communication and engagement plans to foster positive relationships and build trust.
We provide channels for open and transparent dialogue, ensuring that stakeholders feel heard and informed.
We proactively address any concerns or challenges, fostering a collaborative environment that promotes mutual success.
We continuously monitor and assess the effectiveness of our stakeholder engagement efforts, refining our approach as needed.
In the context of collaborative R&D and innovation projects, engaging and involving the right stakeholders along the execution of the action is crucial for increasing the potential for results to be taken over.
We can facilitate good internal communication by organizing meetings (electronic or face-to-face) and through our project-specific collaborative online platform.
For external communication purposes, we develop a project-related visual identity (logo, video, visual code, etc…), and online presence (website, social networks, etc…), including frequent news updates to engage with various target audiences and a strong representation in social media.
We design and define a well-structured, comprehensive and effective communication strategy. Such a strategy will plan all dissemination activities and ensure that the audience is listening and engaged. We also offer effective dissemination activities and exploitation support to maximize the impact of research projects. We have an established, extensive network for dissemination. Through the broad landscape of our network partners, shareholder organizations, joint initiatives, industry partners and media contacts, project research results can be widely and rapidly communicated.
MATICAL offers a holistic approach, bringing in sustainability-by-design concepts at the initial developmental phases of any project, creating synergies with existing initiatives & finding additional financing, all through the project duration. We use co-creation methodologies, involving all the project partners and key stakeholders in the value chain, defining the time-to-market, required resources, investments, alliances, and potential revenue streams (public, private, donations, in-kind).
Precise definition of the a) problem or opportunity (SMART approach); b) product/solution. Identifying the Unique Selling Point (USP) and its Features, Advantages and Benefits (FAB Analysis); c) users and buyers, identification and characterization. d) Preliminary view of a potential business model; e) Preliminary assessment of the target market(s). f) Roadmap:: next steps, useful resources and guidance.
Target customers; Value proposition; Revenue model; Costs structure…
Product development roadmap; Objectives, challenges and risks; New capacities and investment needed.
Go-to-Market Strategy; Communication strategy: a) Target audience; b) Message(s), media and channels; Visual communication: basics in product identity, branding and communication materials. ; Marketing of innovative products: a) Communication of facts and quantified results; b) Communication of the potential of the innovation itself.
Identifying financial needs; Quantifying financial needs; Identifying suitable financing strategies.
Concise overview of key findings, potential impacts, and strategic recommendations; Highlights the most significant social, economic, regulatory, ethical, and research implications.
Background on the technology, its current development stage, and intended applications; Objectives of the impact assessment and the methodologies employed.
Analysis of how the technology may affect individuals, communities, and society as a whole; Potential benefits: Increased accessibility, improved quality of life, enhanced communication; Potential challenges: Job displacement, privacy concerns, social inequalities.
Evaluation of the technology's potential economic benefits and costs; Market size and growth projections; Job creation and displacement potential; Impact on productivity and economic growth.
Identification of existing and potential future regulations that may impact the technology's development and deployment; Assessment of compliance challenges and potential regulatory barriers; Recommendations for proactive engagement with regulatory bodies.
Identification and analysis of potential ethical concerns related to the technology; Consideration of issues such as privacy, bias, transparency, and accountability; Recommendations for ethical design and responsible deployment.
Evaluation of the technology's potential contribution to scientific knowledge and future innovation; Identification of potential research collaborations and funding opportunities; Assessment of the technology's potential to enable breakthroughs in other fields.
Summary of insights gathered from interviews and consultations with relevant stakeholders; Diverse perspectives from researchers, industry experts, policymakers, and the general public; Identification of areas of consensus and disagreement.
Synthesis of key findings and implications for decision-making; Strategic recommendations for maximizing the positive impacts and mitigating potential risks; Outline of a roadmap for responsible and sustainable technology development and deployment.
We begin by thoroughly evaluating your technology's commercial potential, conducting market research, and identifying potential licensees or investors.
We assist in securing intellectual property rights and developing a compelling value proposition that highlights your technology's unique benefits and market differentiation.
We actively engage with potential partners, leveraging our extensive network and industry expertise to facilitate introductions and negotiations.
We guide you through negotiations, ensuring fair & favorable terms for licensing or investment.
We provide ongoing support throughout the technology transfer process, monitoring progress and addressing any challenges that may arise.
In embracing these core principles, we ensure our contributions to the health sector are meaningful, impactful, and consistent with our mission. We invite you to partner with us, to create a healthier, brighter future together.
